5 Best Photo Opportunities in Denver

WRITING SAMPLE: BLOG
Audience: Denver Tourism

By Kastle Waserman

Make sure you clear some space on your phone because you’ll be loading up on stunning photos and selfies when you visit Denver. Bustling with historical landmarks, quirky charm and vintage elegance, the Mile High City provides so many places to see and snap, you may not know where to start. We’ve narrowed it down to five must-see areas and attractions that will have your Instagram feed blowing up with likes and followers!

Union Station

All aboard! Union Station is Denver’s towering railway hub located in the city’s heart. Opening in 1881 and undergoing numerous renovations and transformations, today it operates not only as a train and transportation station but an entertainment complex featuring eateries, bars and the elegant Crawford Hotel. Designed in the Beaux-Arts style, the station’s main room features multi-story arched windows, terrazzo floors and a barrel vault spanning the entire width of the Hall. The original old ticket counters were converted into the Terminal Bar and is the perfect spot to saddle up for a drink and do some good ol’ people watching!

Union Station is located at 1701 Wynkoop, Denver, CO 80202

Street Art/RiNo Arts District

You never know what you’ll find when you go for a stroll in the River North Art District. Affectionately known as RiNo by the locals, it is a haven for creative types and entrepreneurs. Artists here can’t be contained by galleries but instead create large-scale murals that adorn building walls and alleyways. Historic warehouses are living a new life as hip coffee shops, galleries, brewpubs and restaurants. A photo op awaits around every corner! Be sure to look for the clever use of the RiNo rhino mascot in many of the art pieces in the area.

RiNo is located at 2901 Blake St #165, Denver, CO 80205

The “I See What You Mean” Blue Bear

Standing at 40-feet tall, the statue of the giant blue bear outside the Colorado Convention Center was inspired by what the late artist Lawrence Argent described as the city resident’s natural curiosity about the exchange of ideas and information that goes on inside the convention halls. The idea came at a time when bears were wandering into the city during a draught and took shape from the look of Argent’s children’s toy and the blue 3-D modeling clay used in the initial design. Today it is one of the most photographed and beloved icons of the city.

Colorado Convention Center is located at 700 14th St, Denver, CO 80202

Little Man Ice Cream

Those with a love of nostalgia will want a selfie in front of Little Man Ice Cream, which serves sweet treats from a 28-foot tall, 14,000-pound ice cream can with joyful candy cane striped awnings. The architecture was inspired by vintage hot-dog-shaped stands found on Coney Island. Little Man strives to create not only delicious, homemade ice cream but an experience that resembles the great American Road Trips of the 1920’s-‘50s when Americana food like donuts, hot dogs and ice cream were celebrated by roadside monuments.

Little Man Ice Cream is located at 2620 16th St, Denver, CO 80211

Chuck Wagon Diner and Vintage Signage on Colfax Avenue.

Truly one of a kind, the Chuck Wagon Diner on Colfax Avenue is the place to grab a good ol’ greasy spoon breakfast in a vintage metal diner. The 46-ton diner was brought from a New Jersey manufacturer in 1957 and shipped to Denver by rail making it a rare sight this far west due to the logistics involved. The intimate, retro setting inside is accentuated by mini jukeboxes on every table. The signage out front is just one of many vintage neon signs found in front of motels and eateries along Colfax harkening back to when the street was the “Gateway to the Rockies” in the 1950’s-‘60s when roadside attractions competed for travelers coming west.

The Original Colfax Davie’s Chuck Wagon Diner is located at 9495 W. Colfax Ave. Lakewood, Colorado 80215

Ready to book your trip to Denver? The Oxford Hotel is another place to not only lay your head to rest but also to photograph! Surround yourself with the elegance of this historic boutique hotel, centrally located in Denver’s LoDo neighborhood. For details and rates, visit http://www.theoxfordhotel.com.

Copyright 2018 Kastle Waserman. For job interview work sample use only. Public use of this content for marketing or business purposes is by permission and payment of the author.

7 Prompts to Help You Come Up With Content Ideas

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This post originally ran on the ReleVenture Blog.

Most writers know nothing is worse than staring at a blank page trying to come up with ideas. As the pressure to consistently generate great content mounts for businesses to keep their online presence fresh, more face that dreaded task of trying to think of topics to write about for everything from blogs and emails to social media.

So how do you get those creative juices flowing?  Here are some prompts to get you thinking.

Read the full article here….

– Kastle Waserman

Note: I am not associated with any ads on this page. They are placed by WordPress.

 

Use Downtime to Review Your Content and Make a Plan

notebookDo you have quiet times in your business? While you may need a well-deserved rest after a big rush, be sure to also use some of that time to be productive and gear up your business for the next wave. But where do you start? You need a plan.

Use the downtime to review what content you have and sketch out ideas for where you can up your game. Here are some items to note:

Review your website – is it up-to-date? Are there pages that need updating with fresh copy and new photos? Are there new products to add? Have you been keeping up with blog posts? Make sure your site also works on mobile devices since everything is going that direction.

Check your blog – it’s a constant challenge to keep your blog up-to-date but you know it’s important to keep your website information fresh and rank in Google search results. If you are having trouble keeping up with it, consider hiring a freelance copywriter (I happen to know a good one!) to do regular updates for you.

Consider video – video content marketing is becoming the new wave to get the word out on your brand. Think about what you could do to represent your product and service in a visual way. Are you an outgoing spokesperson? Would your product shine in a how-to demo? Get it on film! (I know a good person for this too – my hubby is an award-winning videographer!)

Get on email – have you been sending regular emails to stay top-of-mind with your clients?  Now is a good time to start. Begin collecting email addresses from your current customers and everyone you network with. If you need help crafting the actual email, hire a copywriter to make it less of a chore.

Manage social media – this is another tough one to keep up with. But remember, you don’t have to be on ALL of them. Some businesses don’t benefit from social media at all if your product is not something people are continuously interested in. So pick your battles. Start with two social media outlets that might work for you and hire a helper to maintain it.

Be sure to budget – the number one obstacle I hear from clients is they don’t have a budget to do marketing and yet they aren’t getting the business they want. Always remember, you have to spend money to make money. Hiring professionals to help you market your business properly pays off. If you haven’t been putting money aside from EACH sale into a marketing budget, start now!

If you need help with any of the above, contact me for a consultation or to fulfill your copywriting needs!

— Kastle Waserman

Note: I am not associated with any ads on this page. They are placed by WordPress.

Why You Need Email Marketing

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No marketing tool is more powerful than email marketing for establishing one-on-one communication with your customers. Have you been putting your clients and prospects on the list? If not, get on it! See why it’s essential to include email in your marketing plan:

  1. Keeps You Top-of-Mind

Unlike social media, where a potential customer MIGHT see your post while scrolling through, email marketing goes straight to a person’s inbox. Even if they don’t open it, they will see your brand name when they check their email and they will probably hang on to it. Then, when they are ready to buy, guess who they will think of first? YOU!

  1. Shows What You Know

Email gives you an outlet to showcase your expertise in the industry by providing how-to tips, and gives you the opportunity to share success stories with your product or service. According to the fine folks at the email platform tool, Constant Contact, “email gives you the ability to build credibility with your audience by sharing helpful and informative content.”

  1. Email Converts

People like to do business with people they know and email gives an intimate connection with your customer that can lead to solid sales. You are more likely to get someone to click over to your website through an email than through social media. According to the experts at email platform tool, Campaign Monitor, “the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.”

  1. Gives You a Chance to Recap

Customers are busy people, they may not always visit your website to see your latest offerings. An email gives you a chance to recap your blog posts, promote a current sale or one that’s coming up, and show off a new product so that customers remember all that you have in store for them!

  1. Exclusivity

Email is like a private conversation with your customer. It’s your opportunity to make them feel special and close to you like a friend. “Write your email the same way you’d speak to one of your customers,” advises the team from email platform MailChimp. Also, give them a reward for keeping in touch. Save some special offers just for them, such as a 10% off code or free shipping. It will keep them subscribed to your list and coming through the door to buy your product or service.

I can help you create an email marketing plan and killer content that will have your customers signing up and keeping in touch. Contact me for a FREE 30-minute consultation.

— Kastle Waserman

Note: I am not associated with any ads on this page. They are placed by WordPress.

5 Reasons Why Having a Blog Matters to Your Business

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So you started a blog for your business. You had loads of ambition in the beginning. You made it look great and you were going to show the world all kinds of fabulous things about what you have to offer.

You posted a lot at first…then less…then a little less. Now it’s been so long, you forgot how to log in.

Now it’s just sitting there, with the last post dated months ago. It’s outdated and embarrassing.

Not only did you forget about your blog, but you forgot what it can do for your business. For a refresher, a marketing blog can:

Show your expertise – your business blog is a place to let the customers know about your knowledge and experience in your industry. Provide tips on how customers can fill a need using your product or service. People buy from people they trust and if they feel you know your stuff, they’ll buy from YOU!

Share your success stories – how has your product or service helped people or solved a problem? Show it on your blog! If you’re an interior designer, give a breakdown of a recent project. If you’re a makeup artist, show a before and after. Success stories validate that what you offer is worth the money. So go on, show off a little!

Make Google happy – every business owner knows you need to show up in Google search results or die. Currently, Google is rewarding websites with good quality and consistently fresh content. That means a well-written, regular blog will put you higher in search listings than your competitors who don’t have one.

Humanize your brand – People like to do business with people they know. A blog is a chance for potential customers to get to know you and your product or service. Show them a bit of your personality and some behind-the-scenes fun at your company. It will make your customer feel they know you and they will more likely buy from you.

Give you something to talk about – Along with blogs, social media is an important part of getting your business out there. Blogs give you something of value to post on social sites to draw traffic back to your website. You can also put them on your LinkedIn page, and put a teaser with a link in your email marketing campaigns to help stay in touch with clients so they keep you top-of-mind when they need your product or service.

If you want to create a blog with focus and fresh, regularly updated content, I can help! We can also strategize what content will work best for you and create an editorial calendar populated with great ideas to attract customers and show off your expertise on a consistent basis to keep customers coming back for more! Contact me and let’s talk about how we can make your blog great for your business!

— Kastle Waserman

Note: I am not associated with any ads on this page. They are placed by WordPress.

 

6 Ideas for Holiday Content to Revive Your Business Marketing

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The holidays are coming! If you’re struggling for content to market your business, or you have fallen behind on updating your website, blog or on sending emails, now is the time to get on it!

Starting in October people will be opening their wallets to purchase gifts for family and friends. Here are some ideas to put your content marketing in the holiday spirit:

Gift Guides – people are always looking for gift ideas; this is your opportunity to get personal with your customers and share some items that you love. Don’t forget to include your own product in there or a gift certificate for your service!

Sales – everyone wants a deal, even when they are spending like crazy for the holidays. Flash sales and big build-ups to Black Friday and Cyber Monday are guaranteed to pull people in. You might also include a little giveaway with every purchase so the customer feels that they are getting a treat too!

Solve a Problem – does your product or service solve a problem that comes up during the holiday season? If you have a beauty brand, what product is good for wearing to holiday parties? If you’re an interior decorator, how can you help someone set up the perfect guest room for a family staying for the holidays? Think of ways you can help your customers during this stressful time of the year and give “how-tos” to show your expertise.

Create a Series – there are lots of ways to spin a series during the holidays – a countdown to Christmas or the New Year, the 12 days of Christmas, etc. Create a series of content offering tips, reviews of items related to your product, or special offers.

Look Back or Forward – The end of the year often prompts us to reflect on the past months. Share some content on the highlights of your year such as business success stories, trends, or even personal moments. Alternatively, you can focus on the year ahead by providing ideas for New Year resolutions and tips on sticking to them.

Evergreen Content – don’t forget to create content that can be posted anytime and isn’t tied to a specific holiday event or promotion. This gives you something to post while you and your team take time off to enjoy your own holidays so it doesn’t look like your business has closed up shop and gone fishing!

Wondering how you’re going to create all this content during the busy season? I can help you create a strategy and write content for your website, blogs, emails and social media. I can also help you to get it posted and sent out. Contact me for a (quick!) consultation and we’ll get started in a jiffy!

— Kastle Waserman

Note: I am not associated with any ads on this page. They are placed by WordPress.

Work Sample: Email Marketing

emailEmail marketing is a crucial step to your marketing plan. But for it to work, you need to provide content of value and send emails on a consistent and regular schedule.

For my fashion/lifestyle blog, Stiletto City, I created an email marketing strategy of one email newsletter per month. Then I outlined what content would go in each one:

 The main story – tied to something traditionally happening that month. For example, August is usually when people are thinking about back to school. Even if they aren’t in school or don’t have kids, they still have to deal with the traffic and everyone around them getting a whole lot busier.

Blog recap – this is an opportunity to drive more traffic to your site by teasing the blogs you recently ran.

Special offers – to provide a sense of exclusivity, I include special promotional discounts from my affiliate partners just for my email subscribers. This helps promote a better open rate and keeps people subscribed to your list.

Here’s an example of a recent email newsletter (click the image to read the full email):

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Don’t forget to promote that you have a newsletter everywhere in your marketing communications and use a strong call to action such as the special offers to get people to sign up!

You can sign up for the Stiletto City newsletter HERE!

Need to get some email marketing going for your business? I can help you come up with a plan, content ideas, write, and send your emails for you. Contact me for a free consultation!

— Kastle Waserman

Note: I am not associated with any ads on this page. They are placed by WordPress.